An excerpt from "Paradox: Feeling Machines and the Rise of Post-Modern Marketing" explores the need for marketers to master modern marketing technology to prepare for the future of AI-driven personalized marketing.
via The Drum.
Read next
Kevin A. Bryan's meta-analysis on seven books regarding economic impact of AI:
All I would like you to keep in mind is that the bold claims are taken seriously by enough people on the AI research and AI policy side that social scientists risk being left out of important conversations
From new NBER Working paper:
We leverage novel advertising video data and apply new empirical methods to study how banks actively use advertising to build their images, align with their operational strengths, market positions, and the demographics of target customers. These image-building efforts have significant impacts on the demand for
Subscribe to Newsletter
Stay up to date with email notifications of new posts.