Matt Alldian

This article explores how Razer built a cult brand by focusing on a niche audience, creating high-quality products, and engaging directly with its community. via The Drum.

Dole used an AI platform to run a digital campaign for their canned fruit in Asia, resulting in an 87% increase in sales compared to the previous year. via Digiday.

Five podcast episodes of "Build a Better Agency" offer tactical advice for agency leaders on topics ranging from content creation to thought leadership. via HubSpot Blog.

Companies like P&G are finding that hyper-targeted ads aren't always as effective as they thought, leading some advertisers to reconsider their digital strategies.

via The source of this content is MIT Technology Review.

Nike's 'Breaking2' project, aiming to break the 2-hour marathon barrier, is generating significant marketing buzz for their new Zoom Vaporfly shoes. via The Drum

Whirlpool is acquiring recipe site Yummly to enhance its smart home appliances with personalized recipes and user data. via IPG Media Lab.

The Spoon podcast interviews Home:On's Richard Gunther about the Juicero story, Ring's acquisition of Zonoff, and more smart home news. via The Spoon.

Visually interesting design finds are curated in an ever-changing grid. via NOTCOT.ORG

A video explores the "Born Sexy Yesterday" trope in TV and movies, which involves naive but skilled women in sexualized adult bodies, often creating unbalanced relationship dynamics. Examples are found in sci-fi films like The Fifth Element and Star Trek episodes, with the video arguing this trope stems from male insecurity about experienced women and sexuality. via kottke.org

Stephen Colbert rapped De La Soul's verse on Gorillaz's "Feel Good Inc." during a mini concert after taping *The Late Show*.

via Consequence

Nike's #Breaking2 event, while not resulting in a sub-two-hour marathon, is being considered a marketing success. via The Drum.

Nike's attempt to break the two-hour marathon barrier fell short by 25 seconds, with Eliud Kipchoge finishing in 2 hours and 25 seconds. via WIRED