Matt Alldian

WIRED's Don't Despair article explores how new ideas overcome resistance to change, using a 1954 UFO cult and neoliberalism to illustrate how beliefs are shaped.

Highsnobiety features an article about Spanish artist Bad Gyal and her debut album, alongside various shopping links and recent news in fashion and culture. via Highsnobiety

Highsnobiety is charting the evolution of SoHo kids through a timeline of streetwear trends, stores, and sounds that defined them. via Highsnobiety

Experts believe the YouTube ad boycott is pointless and won't significantly impact Google, as advertisers are becoming more selective in placements rather than abandoning Google. via The Drum

Seth Godin's blog seems to be implementing security checks and requires enabling Javascript and cookies. via sethgodin.typepad.com

Complex flavors in foods like toast and seared burgers are created by a chemical process called the Maillard reaction. via Serious Eats

FlowingData revisits Reddit's 2017 April Fool's experiment where users collaboratively colored pixels, exploring the categorization of participants as creators, protectors, and destroyers. via FlowingData

Nextdoor, a hyperlocal social network, is aiming to reach $1 billion in ad revenue by 2020 as it rolls out advertising for the first time. via @Adweek

Four millennials share what they learned about their own unconscious bias after taking Harvard's Implicit Association Test.

This article examines the evidence behind brand purpose and argues that a frequently cited study on the topic has significant flaws. via The Drum.

Ethan Steinberg and Chris Nelson review the Amex Platinum card and its extensive perks, evaluating its value despite the high annual fee. via The Points Guy.

Wesley So, the world's No. 2 chess player, won the 2017 U.S. Chess Championship with some sublime moves, including a knight sacrifice against Jeffery Xiong. via FiveThirtyEight