Matt Alldian

Buffalo Trace Distillery is exploring how seven variables like grain type and barrel charring impact their whiskey aging process, even building a climate-controlled Warehouse X for future experiments. via Drinkhacker

Youth marketing strategist Connor Blakely argues that brands need to prioritize authentic relationships and social impact over traditional advertising to connect with Generation Z.

via @briansolis

Business Insider lists 7 books Twitter and Square CEO Jack Dorsey says have changed his life.

via businessinsider

Digiday criticizes Calvin Klein's 2016 ad campaign for its overuse of celebrities and lack of creativity.

Nearly three-quarters of NBC's gross ratings points come from live programming, which may be preventing the major broadcast networks from failing, according to Ad Age.

Nomadic Matt explains how he earns over one million frequent flier miles each year using credit cards, bonuses, and other rewards programs. via NomadicMatt.com.

A Wall Street Journal survey shows rapid growth in online shopping. via wsj.com

America's must-see natural wonder is getting a $40 million makeover. via wsj.com

An article on PhocusWire discusses Mary Meeker's 2016 Internet Trends report highlighting UberPool's growth and the resurgence of ridesharing. via PhocusWire.

Digiday recaps the week's top stories, including changes coming to Snapchat Discover. via Digiday

Quartz opened its chart-building tool, Atlas, to the public in May 2016 and has attracted 10,000 users who have created 7,000 charts, garnering 2.5 million views. via @digiday

Fast Company provides six expert tricks for achieving inbox zero every day. The website features a variety of content covering topics like business news, technology, work life, and design.