Matt Alldian

This 2015 blog on TheFullPint.com discusses the acquisition of Ballast Point Brewing & Spirits by Constellation Brands and compares the public and industry response to other craft brewery acquisitions that year.

via The Full Pint - Craft Beer News

KitKat is campaigning for its own emoji, but some argue that brands shouldn't be included in the universal language.

This BBC article explores the tingling feeling we call "pins and needles", medically known as paresthesia, and why we experience it.

via The source of this content is BBC Future.

BBDO held a competition among its creative teams to make a YouTube video for Twix, looking for new ways to create engaging content. via Digiday.

Kit Kat is campaigning for their own emoji with a Change.org petition and promotional video. via Digiday

Advertisers are losing billions to ad fraud, but many are apathetic to the problem despite being aware of it, according to confessions from a media and advertising veteran. via Digiday

PSFK is a trends and innovation research resource offering insights for marketers and businesses in industries like retail and technology. via The source of this content is PSFK.

This collection includes fleece sweatpants, sweatshirts, and a bomber jacket, as well as a fishtail parka made in collaboration with Columbia.

via The source of this content is Complex.

Put This On points out some post-Christmas sales at menswear retailers. via Put This On

This article examines iLoveMakonnen's artistic evolution since his OVO Sound signing and explores the possibility of a reconciliation with Drake. via @stereogum

Snapchat is attracting advertisers with new ad products like animated lenses and sponsored Discover channels, despite some advertisers finding its ad prices too high.

FiveThirtyEight's article finds that even scientists struggle to explain p-values clearly, despite their widespread use in research. via FiveThirtyEight