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Matt Alldian

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2015WorkingTooling

Audience filtering, or exclusion targeting, can make you a better marketer by focusing your ad campaigns on high-potential prospects and avoiding those unlikely to convert.

via Digiday.
2015Working

FAO Schwarz is closing its flagship store in July due rising rent prices, but Toys "R" Us will open a new Manhattan location late next year.

via Quartz

2015links

A 2015 survey found millennials are big fans of beer festivals, even willing to spend between $36 and $50 to attend one. via Brewbound.

2015Reading

Bon Appétit provides seven different ways to use leftover takeout rice, including making fried rice, fritters, and even rice pudding. via Bon Appétit.

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