Matt Alldian

This marketing automation buyer's guide emphasizes the importance of understanding the customer journey and having internal specialists manage the process. via Econsultancy.

Bon Appétit has shared 41 recipes for comforting dishes and drinks perfect for when you're under the weather.

This article explores what influencers are and how to find them for marketing, emphasizing the importance of choosing influencers who align with your target market. via The source of this content is Econsultancy.

Live-streaming apps like Periscope & Meerkat saw initial popularity, but marketers wonder if they're still worthwhile now that usage has declined. Read more on marketing with live-streaming apps here. via Econsultancy.

Apple and Google are battling to see who can provide the most relevant information to users, with Google leveraging Google Now and Apple focusing on the Apple Watch. via The Next Web

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via VICE

Used whiskey barrels are being sold as staves to add bourbon flavor to homebrew. via Homebrew Finds

Grapeshot CEO John Snyder argues that the TV industry needs to embrace programmatic advertising and standardized measurement to survive. via Digiday

Data and technology are driving a shift in marketing toward programmatic advertising, creating a demand for professionals skilled in data analysis and advertising models. via The source of this content is MarketingProfs.

Consumer futurist William Higham discusses how consumer behavior is changing in response to technology and the importance for brands to adapt. via The source of this content is Econsultancy.

Urban Decay leverages social media for product launches but finds major success with its email newsletter boasting over a million subscribers. via Digiday.

PSFK is a trends and innovation case studies resource featuring articles and reports on industries and technologies. via PSFK.