Matt Alldian

Joel Achenbach explores the reasons behind skepticism towards science in a 15-minute read from National Geographic. via Longform.

Seth Godin explores the truth about sunk costs, arguing that they shouldn't influence future decisions, even in creative work where abandoning projects can feel personal.

via Seth's Blog

Listen to Matt Mullenweg, creator of WordPress and CEO of Automattic, discuss productivity tips on the Tim Ferriss Show podcast. via The Blog of Author Tim Ferriss

Special operations weather technicians combine meteorological expertise with commando skills for the Department of Defense. via NBC News

Google is sending warnings to webmasters whose websites aren't mobile-friendly, letting them know that their sites will rank lower in mobile search results.

This glossary defines 57 common marketing analytics terms from platforms like HubSpot and Google Analytics, covering concepts like attribution models, bounce rates, and conversion types. via HubSpot

Career paths in marketing can be found in this guide which includes information about education, skills, and resources for resumes and cover letters.

Ever wondered how to make Oysters Rockefeller? This blog details a process using fresh oysters and a green sauce, baked until bubbly and crisp. http://food52.com/blog/12251-how-to-make-oysters-rockefeller-without-a-recipe.

Millions of Facebook users, especially in developing countries, don't realize Facebook is part of the larger internet ecosystem. This phenomenon is attributed to factors like Facebook's internet.org initiative and limited data plans.

Google's Penguin algorithm isn't a penalty but rather an assessment of the good-to-bad link ratio for websites. Recovering from a poor link ratio takes time, as it requires building real, editorially-given links.

Google's Keyword Planner tool can sometimes hide valuable keyword data, but using wildcards in Search Suggest might help uncover those hidden gems. via SparkToro

Social Media Examiner interviewed Seth Godin on his thoughts about book marketing, blogging, and podcasts.