Copyranter explores how to write effective advertising headlines, arguing that brands should prioritize creativity over shareability and provides examples of successful past campaigns. via @Digiday
Read next
Kevin A. Bryan's meta-analysis on seven books regarding economic impact of AI:
All I would like you to keep in mind is that the bold claims are taken seriously by enough people on the AI research and AI policy side that social scientists risk being left out of important conversations
From new NBER Working paper:
We leverage novel advertising video data and apply new empirical methods to study how banks actively use advertising to build their images, align with their operational strengths, market positions, and the demographics of target customers. These image-building efforts have significant impacts on the demand for
Subscribe to Newsletter
Stay up to date with email notifications of new posts.