Dave Trott analyzes Uber's marketing strategy, arguing their focus on "movement" is too broad and suggesting their marketing should emphasize why they're better than competitors.
via @davetrott
Dave Trott analyzes Uber's marketing strategy, arguing their focus on "movement" is too broad and suggesting their marketing should emphasize why they're better than competitors.
via @davetrott
Rating: ★★★★☆
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