Digital marketing budgets are set to rise in 2016, with nearly three-quarters of marketers planning to spend more, but some express concerns about company culture and the effectiveness of paid media. via The source of this content is Econsultancy.
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Kevin A. Bryan's meta-analysis on seven books regarding economic impact of AI:
All I would like you to keep in mind is that the bold claims are taken seriously by enough people on the AI research and AI policy side that social scientists risk being left out of important conversations
From new NBER Working paper:
We leverage novel advertising video data and apply new empirical methods to study how banks actively use advertising to build their images, align with their operational strengths, market positions, and the demographics of target customers. These image-building efforts have significant impacts on the demand for
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