Leigh Ireland explores how brands are using personalization to create a more engaging customer experience, arguing that using consumer data is the next step to even more personalized experiences.
via The Drum
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Kevin A. Bryan's meta-analysis on seven books regarding economic impact of AI:
All I would like you to keep in mind is that the bold claims are taken seriously by enough people on the AI research and AI policy side that social scientists risk being left out of important conversations
From new NBER Working paper:
We leverage novel advertising video data and apply new empirical methods to study how banks actively use advertising to build their images, align with their operational strengths, market positions, and the demographics of target customers. These image-building efforts have significant impacts on the demand for
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