Marketers are changing agency contracts and evaluating media buying in response to a report on media transparency in advertising. via Campaign US.
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Kevin A. Bryan's meta-analysis on seven books regarding economic impact of AI:
All I would like you to keep in mind is that the bold claims are taken seriously by enough people on the AI research and AI policy side that social scientists risk being left out of important conversations
From new NBER Working paper:
We leverage novel advertising video data and apply new empirical methods to study how banks actively use advertising to build their images, align with their operational strengths, market positions, and the demographics of target customers. These image-building efforts have significant impacts on the demand for
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