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2018Reading

A recent study found that Americans have inaccurate perceptions about the demographics of Democrats and Republicans. via FiveThirtyEight

2018Working

The growing concern of fake followers and engagement in influencer marketing is a problem brands and agencies are trying to combat. via The Drum

2018Reading

This WIRED article recaps the penultimate episode of Westworld's second season, focusing on the Man in Black's struggle with his identity and Teddy’s crisis of conscience. via WIRED.

2018WorkingTooling

Agencies need to embrace technology and use data to understand individual customers, moving away from traditional creative and broad-audience messaging. via Digiday.

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