Bud Light's new ad campaign focuses on its brewing process and ingredients to emphasize quality and consistency. via BeerPulse.

Amazon and Tencent are backing smartphone maker Essential. via wsj.com

Bon Appétit's Andy Baraghani prioritizes cooking elaborate meals for one as a form of self-care, using simple, flavorful dishes. via Bon Appétit

The Guardian released a humorous guide to promote the effectiveness of its platforms to media planners. via The Drum.

Bravo and Oxygen have found success building their brands through podcasts, reaching a combined total of 1 million downloads. via The source of this content is Adweek.

Coinbase will support the new Bitcoin Cash cryptocurrency by January 1, 2018. via Business Insider

This article explores whether there's a correlation between a company's purpose beyond profit and its success, using Amazon as a case study. via The Drum.

Eric Mayville, co-CEO of Wondersauce, shares his insights on the advertising industry and the agency's human-centric approach in this article celebrating the 4A's 100th anniversary. via The Drum.

Digital Synopsis shares an infographic about color psychology and how to choose colors for branding.

via Digital Synopsis