Amazon is making a play for digital advertising dollars, attracting advertisers with their increasing ad pitch and leveraging retail data to challenge Google and Facebook. via Digiday

Leigh Ireland explores how brands are using personalization to create a more engaging customer experience, arguing that using consumer data is the next step to even more personalized experiences.

Bitcoin is splitting in two, resulting in a new cryptocurrency called Bitcoin Cash that will have larger blocks to allow for more transactions. via WIRED

This 30-minute plan helps you improve your personal brand on social media. via Fast Company.

Valet magazine shares their top 10 men's sneaker picks from the Zappos Summer Sale, with deals up to 60% off until August.