Sam Ross's Penicillin cocktail recipe has inspired many variations from bartenders, including frozen and tequila/mezcal-based versions.

via Punch

A linguist responds to Cormac McCarthy's theory about language origin, disagreeing with McCarthy's view that the unconscious mind is nonverbal. via Nautilus.

Google's John McAteer discusses how retailers can adapt to integrated experiences in a world where consumers shop seamlessly across online and offline channels. via Think with Google

Brands are partnering directly with influencers for creative campaign development and execution, similar to how they work with ad agencies. via Digiday

TechCrunch reports on the beta launch of Google Attribution, a free tool designed to help marketers evaluate the effectiveness of their campaigns across various channels. via TechCrunch

Droga5's new campaign for MailChimp uses surreal imagery to highlight the email marketing platform's tools for small businesses. via The Drum.

The history of the drinking straw dates back to the 1800s when ryegrass provided a means to enjoy drinks like Mint Juleps and Sherry Cobblers, but the paper straw we know today wasn't patented until 1888. via Punch.

Bon Appétit features a 30-minute recipe for a one-skillet steak dinner with spring vegetables and a spicy mustard sauce.

The Verge profiles Anker, examining how the company found success selling reliable phone accessories at affordable prices. via The Verge.

Marketers are exploring alternatives like commissions and value-based compensation for agencies, moving away from billable hours and incentives. via Campaign US

Cocktail app Hooch is using customer data to boost engagement in ways that replicate viral marketing successes. via The source of this content is Adweek.

Homebrew Finds summarizes the book "Start Your Own Microbrewery, Distillery, or Cidery", a step-by-step guide on how to start a successful craft alcohol business.

via Homebrew Finds