Matt Alldian

Gartner analysts say focusing on customers and design leads to better outcomes than focusing on innovation alone, even though innovation is still important. via The Drum

Bill Gates has released his summer 2017 book recommendations, including "The Heart" by Maylis de Kerangal and "A Full Life" by Jimmy Carter.

Brands are cutting out agencies and going directly to influencers for creative work, according to top stories from Digiday.

This recipe for DIY Worcestershire Sauce comes from the blog Nourishing Joy, shared by Imbibe Magazine and the book DIY Pantry. via Imbibe Magazine

Bitcoin is nearing record highs in 2017, but its volatility is causing many to wonder if it will crash again. via WIRED

Minutiae is an app designed to capture unfiltered daily life by prompting users to take a photo of their day-to-day activities. The creators believe this will result in a more authentic representation of daily life than what's seen on curated social media platforms. via WIRED

Drinkhacker.com reviews The Spice Lab Special Touch Premium Mixology Case, a $200 kit of garnishes and tools designed to elevate cocktails.

via @Drinkhacker

Sam Ross's Penicillin cocktail recipe has inspired many variations from bartenders, including frozen and tequila/mezcal-based versions.

via Punch

A linguist responds to Cormac McCarthy's theory about language origin, disagreeing with McCarthy's view that the unconscious mind is nonverbal. via Nautilus.

Google's John McAteer discusses how retailers can adapt to integrated experiences in a world where consumers shop seamlessly across online and offline channels. via Think with Google

Brands are partnering directly with influencers for creative campaign development and execution, similar to how they work with ad agencies. via Digiday

TechCrunch reports on the beta launch of Google Attribution, a free tool designed to help marketers evaluate the effectiveness of their campaigns across various channels. via TechCrunch