The Guardian believes brands should prioritize driving sales in their branded content and focus less on engagement metrics. via The Drum.

Wired asks Chelsea Handler about popular Google searches about her and gets humorous answers.

via WIRED

J. Kenji López-Alt's sous vide tuna recipe takes you from selecting the right fish to brining and cooking it to your desired texture.

This article explores how the bias from liking or loving someone impacts our decisions and makes us susceptible to influence. via Farnam Street.

Venmo tries to take the awkwardness out of splitting bills with its first national campaign, "Pony Up."

This recipe outlines a two-step roasting method for mushrooms that creates both crispy edges and a rich sauce from the resulting broth. via Food52

Jack White's new interactive website reveals a never-before-seen White Stripes Coca-Cola commercial. via Consequence.

Career advice from The Business of Fashion, but you'll need to be a BoF Professional member to read the full article. via The Business of Fashion

Brand recognition is discussed in this article, using the examples of Coca-Cola and Cadbury to illustrate how color consistency can impact a brand. via The Drum.

Adam Graham, former CEO of Weapon7, is launching Project Oak, a new marketing services group that plans to acquire 5-10 agencies in the next year. via The Drum

Fast Company's lessons learned include how to spend 15 minutes a day on Twitter networking. via Fast Company

Agency Latimer is seeing success using co-creation and crowdsourcing to connect brands with young creatives for socially conscious campaigns. via The Drum.