P&G found that wider reach was more effective for their products than targeted Facebook ads, signaling a potential shift in advertising strategies. via Econsultancy

Bon Iver, fronted by Justin Vernon, will release their third album, *22, A Million*, on September 30th. The first two tracks are available to listen to now. via Consequence

Netflix's "The Get Down" debuted its first six episodes, and you can stream most of the official soundtrack on Apple Music.

Facebook is releasing three new metrics for video publishers within Page Insights and Video Library, including audience demographics for any kind of video posted to Facebook. via SEJ

The New York Times is acquiring Fake Love, an agency focused on experiential marketing, virtual reality, and augmented reality. via Digiday

This article explores a "post-digital era" where technology is seamlessly integrated into the physical world and moves beyond screens and traditional digital experiences. via The Drum.

The Masters of Marketing Awards 2016 shortlist has been announced, with winners to be revealed at the Festival of Marketing on October 4th. via Econsultancy

PSFK, a trends and innovation resource, shares an innovation case study about a Facebook bot designed to help you find your next apartment. via PSFK.

John McNeil, president and CCO of John McNeil Studio, shares his perspective on the ingredients of a successful creative process. via The Drum

An Everlast leather jump rope is reviewed for affordability, portability, and workout quality. via Cool Tools

Bon Appétit shares a recipe for a muffuletta and emphasizes using quality ingredients for this hearty sandwich.

Adidas announced Paul Pogba's return to Manchester United through a collaboration with grime artist Stormzy. via The Drum