Content marketing presents challenges for brands like PepsiCo and Mondelez aiming to become publishers, including aligning content with business goals and proving the strategy's effectiveness.

via The Drum.

Fast Company offers a 6-step plan to help you figure out your next career move. via Fast Company

This article provides guidance on the most important professional connections to cultivate at each career stage, from entry-level to senior management. via Fast Company.

Code Computerlove, a self-described digital agency, emphasizes solving problems and focusing on customer experiences in their Lean Studio Manifesto. via The Drum

The morning bulletin includes news about John Lewis expanding to Australia, the Clinton and Trump campaigns, and a collaboration between former Uber and Facebook employees. via The Drum

This article presents three steps to quickly learn about any new subject, even with limited time.

via Nir and Far.

Businesses are using marketing opportunities created by Pokémon Go, like using "Lure Modules," to attract customers. via MarTech.org.

This article shares three strategies for quickly learning about any new subject, even under a tight deadline. via NirandFar.

In 2016, Snapchat seemed to be taking inspiration from Facebook's playbook by building a vertical ad sales team and prioritizing brand dollars over direct-response. via Digiday.

Fast Company features an article about three steps to get up to speed on any subject quickly. via Fast Company

Researchers used sentiment analysis to study the emotional arcs of over 1,700 stories and identified six basic emotional arcs that serve as building blocks for more complex narratives. via MIT Technology Review