It's #EdBallsDay, and some think brands are ruining the fun by trying too hard to be part of the joke.

Proctor & Gamble launched a new ad you can watch focused on mothers, timed to debut shortly before Mother's Day and 100 days before the Rio Olympics.

Uber’s rapid rise in London disrupted the taxi industry through its data-driven approach and network effects, despite regulatory challenges and driver concerns about pay and working conditions. via The Guardian

Elon Musk and Sam Altman launched OpenAI to develop artificial intelligence and share most of the research publicly. The company recruited top AI researchers, offering them the chance to work on open-source projects.

Instagram micro-influencers, those with 10,000-100,000 followers, are seeing higher engagement rates than mega-influencers, prompting brands to rethink their influencer marketing strategies. via Digiday.

Kuala Lumpur has a new tagline and design as part of its rebranding, but not all marketing experts are happy. via Marketing-Interactive.

Artisanal butcher shops are using Instagram to turn intricate meat cuts into edible works of art. via Bon Appétit.

Facebook is partnering with three third-party firms to increase transparency around the performance metrics of ads on the platform. via IPG Media Lab.

Jason Kottke thinks this video clip of Prince joining James Brown on stage is "glorious." via kottke.org

Drinkhacker reviews three new seasonal ciders from Woodchuck: Cherry Barrel Aged, Day Chaser, and Campfire Pancakes. via Drinkhacker.

Prince fans are mourning online and sharing their favorite videos after his death, but some of the content has been taken down due to copyright claims. via @recode

Fast Company Design lists the seven people you need to create a culture of innovation. via fastcodesign.com