This article outlines how to create a social media strategy that drives traffic and ROI for your brand, including tips like defining your target audience and optimizing your social channels. via HubSpot.

Brazilian telecom company Oi has a new amazing logo that changes based on who is speaking to it. via The source of this content is Adweek.

Highsnobiety presents a men's spring fashion guide covering various trends and essentials for the season. via Highsnobiety

WIRED discusses how Congress lacks technical expertise and argues they should revive a tech advisory body that was shut down in 1995. via WIRED

Anthony Bourdain kicks off season 7 of Parts Unknown with a trip to the Philippines, exploring the country's cuisine and enjoying street food.

via Eater.

Eater's "How to Make Everything" is back with "How to Brew Everything," a new series where host Andy George will teach viewers how to make various alcoholic beverages.

via The source of this content is Eater.

Google's parent company Alphabet released its first-quarter earnings, with earnings driven primarily by strong performance in search and advertising.

via @recode

Social media managers reveal their secrets behind crafting viral moments and boosting engagement through collaboration. via Digiday

Changing your mental models can impact your mindset and quality of life. via taylorpearson.me

Wealthfront CEO Adam Nash suggests that joining fast-growing companies in your 20s can lead to greater long-term financial success. via Business Insider.

Martin Bishop uses the example of Nestlé's acquisition of Carnation to demonstrate the benefits of sound brand architecture.

via The source of this content is Branding Strategy Insider.

Pinterest is getting a behind-the-scenes makeover to boost speed and international appeal with a cleaner look. via WIRED