Aflac created its first 360-degree video ad featuring its mascot as a superhero, running on Facebook for six weeks. via IPG Media Lab.

A former Apple executive launches Cor, a new health tech startup that uses at-home blood testing to offer lifestyle guidance for improving heart health. via TechCrunch

The National Health Interview Survey faces a tough decision: shorten the survey and risk losing data, or keep it long and scare off respondents? via FiveThirtyEight.

Liam Wong's photos of Tokyo at night are showcased in this Kotaku article. via Kotaku.

Hearst is now using vertical video ads on its mobile websites, following the trend set by platforms like Snapchat.

via IPG Media Lab

IPG Media Lab releases a recap of marketing trends seen at SXSW 2016, including VR, AI, and social video messaging. via IPG Media Lab.

Quartz's news app delivers stories in a text-like format, letting users choose which topics to explore further. via TechCrunch

Wired explores how the comedy landscape has changed, highlighting the "Silicon Valley" cast as examples of comedians who found success. via Wired

Instagram's move to an algorithm-based feed will impact fashion brands who previously thrived on organic reach.

Digiday's humorous take explores how to discuss new ad formats, like in-image advertising, with editorial teams without ruffling feathers. The article provides reassurances about user experience and editorial integrity.

PSFK highlights IKEA hydroponic gardening kits for growing food. via PSFK

This article outlines three principles for organizations to create a customer-obsessed culture. via The source of this content is Econsultancy.