Yo La Tengo have announced tour dates that will take them through the end of next March. The band will be on the road as a trio for this run.

via Consequence

This article from November 9, 2015, rounds up the top tech news from The Next Web and other sources, perfect for catching up after a weekend offline. It covers topics like Snapchat's video views tripling, a device that makes any watch smarter, and the enduring relevance of Second Life.

IPG Media Lab and Google analyzed what makes branded content effective by surveying almost 15,000 consumers and looking at 50 brands across 19 verticals in 10 countries. via The source of this content is IPG Media Lab, as indicated by the website title "IPG Lab + Google Release Deconstructing Branded Content: The Global Guide To What Works - IPG Media Lab".

Yo La Tengo announced tour dates with a final show in Jersey City on April 9th. via BrooklynVegan

Marketers only spend 36% of their workweek on primary job duties, with the rest taken up by emails, administrative work, and meetings. via MarketingProfs

The comic "Isolation" humorously suggests that throughout history, each new communication technology is met with fears of social isolation, even superintelligent AI in their own simulated realities. via xkcd.com

Zak Stone explores how Airbnb can increase safety for its users after his father passed away in an Airbnb rental. via The source of this content is Longform.

Facebook referral traffic to top publishers fell 32% since January, despite the platform's efforts to court them with new initiatives. via Digiday.

This November 8, 2015, article promotes a course bundle on Lean Six Sigma principles for project management, emphasizing its potential for career advancement. via TNW (The Next Web).

In this 1995 interview, Snoop Dogg shares his perspective on how his authenticity in music makes him a force to be reckoned with. via The source of this content is Longform.

L’Oréal is piloting an in-house content studio in Canada to produce real-time social media content for its 35 brands. via Digiday.

Sprite is printing Snapcodes of influencers on its cans in Brazil to increase brand awareness and encourage user-generated content. via IPG Media Lab.