BuzzFeed's approach to content creation focuses on evoking emotions from the audience and adapting to cultural trends to encourage engagement. via Entrepreneur

This page appears to be unavailable, but you can still read about seven ways publishers are addressing ad blocking. via Econsultancy

This November 2, 2015, article rounds up tech news from various sources, including stories about Amazon Register, Uber in Germany, and a new 4K iMac. via TNW.

Server-side ad insertion, or ad stitching, is a technology that allows publishers to combine video and ad content on the server level to prevent ad blocking and improve video quality. via Digiday.

Struggling retailer Kmart is bringing back its "Bluelight Special" discount events in stores and online after discontinuing the popular tactic in 1991. via The Business of Fashion.

Google is testing its ad technology on billboards in London to see how effective they are.

The SEC approved new rules that allow anyone to invest in startups via crowdfunding, regardless of their net worth or income. The rules will allow small businesses to raise up to $1 million annually.

via The source of this content is Quartz.

Copyranter humorously shares the cynical inner thoughts of copywriters in various professional scenarios in this Digiday article from 2015. via Digiday.

This Guardian article discusses the alarming closure rate of British pubs, repurposed for profit, and highlights one pub's fight for survival. via The Guardian