Matt Alldian

Google is testing its ad technology on billboards in London to see how effective they are.

The SEC approved new rules that allow anyone to invest in startups via crowdfunding, regardless of their net worth or income. The rules will allow small businesses to raise up to $1 million annually.

via The source of this content is Quartz.

Copyranter humorously shares the cynical inner thoughts of copywriters in various professional scenarios in this Digiday article from 2015. via Digiday.

This Guardian article discusses the alarming closure rate of British pubs, repurposed for profit, and highlights one pub's fight for survival. via The Guardian

Valet magazine has some recommendations for where to find affordable jeans, with most of their picks priced under $100. via Valet

A 2015 survey explored what aspects of website UX matter most to people, finding website performance, fresh content, and a consistent mobile experience are most important to consumers.

Airbnb is testing a new service that would allow users to book an entire trip, including lodging, meals, and curated excursions, for a flat fee.

via The Next Web (TNW).