PSFK shared a case study about how the Metropolitan Water District of Southern California used a Pandora radio station to encourage water conservation. via PSFK

Google is launching a program to let brands target existing customers with ads across advertising programs, including Gmail, Search, and YouTube. via Digiday

This blog post explores how online advertising can be used as part of an inbound marketing strategy, highlighting less intrusive ad formats on platforms like Google, Facebook, Twitter, and LinkedIn.

Rumors are circulating that Google may be rebranding YouTube Music Key into a new subscription service that would provide ad-free videos with background playback.

via TNW

This article from September 21, 2015 rounds up the top tech news from that weekend. Topics covered include a chatbot winning a competition, malware in the Apple app store, and Amazon Web Services experiencing an outage.

via The source of this content is The Next Web.

Afrobeat pioneer Orlando Julius, known for his 1966 album "Super Afro Soul," is returning to the US for the first time in over a decade, and you can listen to his music and find tour dates in this article. via BrooklynVegan.

Market design expert Al Roth shares a Guardian article on how eBay's early reputation system was a key innovation in its 20-year history. via Market Design.

AOL's Bob Lord says creativity is the next big thing in ad tech and requires agencies to get on board with new technology. via Digiday.

Digital advertising could become more effective at using detailed customer data by incorporating custom algorithms that tailor ad delivery, potentially using a brand's own data to enhance targeting. via Digiday.

Wine club sends you glasses instead of bottles. via PSFK

This recipe for slow-cooker barbacoa beef makes enough for 30 tacos and includes tips on how to freeze leftovers. via The source of this content is The Kitchn.

Learn how to create different types of content to attract and convert customers on platforms like Facebook, Instagram, YouTube, TikTok, and Twitter. via HubSpot Blog