Vint Cerf warns about a digital Dark Age and proposes "digital vellum" as a solution to preserve digital data. via The source of this content is BBC News.

The New York Times is increasing its Instagram strategy, launching new accounts for different departments like sports and video, to boost brand engagement — especially for younger audiences.

via Digiday.

Faux Real II, a compilation album of indie bands covering songs from movies, drops April 28th with a release show in NYC on the same day.

via BrooklynVegan

Photos by George Elder of New York Fashion Week street style. via The source of this content is Complex.

Bon Appetit explores the Gotham West Market in New York City, a food court featuring renowned chefs like Ivan Orkin and Seamus Mullen. via Bon Appétit

Valet Magazine presents Seasonal Steals, an end-of-winter discount guide for men's clothing and accessories.

via Valet

A website is requesting verification and the enabling of Javascript and cookies to proceed. via sethgodin.typepad.com

Essential Google Analytics resources for marketers who want to improve analysis of social media marketing efforts and ROI. via @SocialMediaExaminer

See street style photos from New York Fashion Week, taken by George Elder.

Shake Shack's founder and CEO discuss the chain's rapid expansion and "fine casual" approach to fast food. via Bon Appétit

Joel Achenbach explores the reasons behind skepticism towards science in a 15-minute read from National Geographic. via Longform.

Seth Godin explores the truth about sunk costs, arguing that they shouldn't influence future decisions, even in creative work where abandoning projects can feel personal.

via Seth's Blog