Measure social media ROI within Google Analytics by setting up custom segments to track social traffic and analyze if your content drives desired actions. via @SMExaminer

A website security check is being performed before allowing access to sethgodin.typepad.com. via sethgodin.typepad.com

PSFK is a trends and innovation research resource offering services that include trend reports, innovation case studies, and a newsletter covering topics in advertising, CX, marketing, and retail.

PSFK offers a look at their industry analysis platform, PSFK IQ, which features case studies, expert insights, and trend reports. via PSFK.

Nature announced a new content-sharing policy that makes all research papers published in *Nature* free to read in a special read-only format. via Nature

Adweek highlights a new video for Airbnb by TBWA\Singapore, praising its intricate visuals and single-shot execution. via The source of this content is Adweek.

AMC released a one-minute preview of the "Breaking Bad" spinoff "Better Call Saul" during "The Walking Dead" midseason finale. via Mashable

The Black Angels released "Molly Moves My Generation," a new single, as part of a split 10-inch vinyl with Italian band Sonic Jesus. via Consequence

Interpol played three sold-out shows at Terminal 5 in New York City and BrooklynVegan has pictures from the second show.

An interview with sleep expert Matthew Walker discusses the importance of sleep for physical and mental health, memory, and learning.

via Brain Blogger

This article details how the author grew a 35,000 person email list. They focused exclusively on sharing books they enjoyed.

We can't talk about important things like opportunities for improvement, problems we encounter, and pain points we experience, according to this blog post from November 2014. via Seth's Blog