The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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Matt Alldian
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Cracking Creativity: The Secrets of Creative Genius
Rating: ★★★☆☆
The Age of the Infovore: Succeeding in the Information Economy
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The Innovator's Dilemma: The Revolutionary National Bestseller That Changed The Way We Do Business
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Tales of the Revolution: True Stories of People who are Poking the Box and Making a Difference
Rating: ★★★★☆
The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
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SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance
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Lateral Thinking: Creativity Step by Step
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Poke the Box
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Nausea
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Meditations
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Nonsense: Red Herrings, Straw Men and Sacred Cows: How We Abuse Logic in Our Everyday Language
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