Hi, I'm Matt Alldian

Alex Tabarrok celebrates 20 years of writing the Marginal Revolution blog with Tyler Cowen, reflecting on its evolution and impact over the years.

This piece explores evidence of evolution that can be found on the human body, like unnecessary arm muscles and vestigial tailbones. via kottke.org

Sanzo, a sparkling water brand, is launching a summer marketing campaign called Destinasian Flavor with the goal of driving brand recognition and sales.

This formula for building a modern, proactive integrated measurement strategy includes capturing the right signals, determining the value of your channels, and optimizing your results through experimentation. via Think with Google.