Aperitif brands are increasing their marketing and distribution in the US, hoping to capitalize on the growing interest in low-ABV drinks and healthier drinking habits. via Modern Retail.

CPG startup Last Crumb uses a limited-release, drop model to create scarcity and hype, similar to streetwear brands. via Modern Retail.

Brand New's The CMO Podcast is part of the UnderConsideration website. via Brand New: The CMO Podcast.

FlowingData visualizes how Americans spent a larger percentage of their time at home in 2020 compared to 2019 across a range of activities. via FlowingData.

Online shoppers are turning to needs-based searches for drinks, prioritizing categories like "low calorie" or "gluten-free" over specific brands.

via The Drinks Business

Drizly is expanding its alcohol delivery services in Oregon with 17 new retail partners, prompting discussions of a potential fourth tier in the beverage industry. via Brewbound