Distill Ventures has launched a new investment scheme with $5 million committed to supporting early-stage drinks entrepreneurs from underrepresented groups. via The Drinks Report

Modern Retail's Amazon Briefing explores how Amazon aggregator companies are developing brand identities for their acquired products.

via Modern Retail.

Baymard Institute's UX research reveals what direct-to-consumer (DTC) users want to know before purchasing, such as brand story and product details. via The source of this content is Baymard Institute.

FlowingData's "The Process" issue #146 explores the misuse of analytical charts in presentations, a visualization pet peeve discussed by author Nathan Yau.

via FlowingData.

United Sodas of America, launched during the pandemic with a focus on building its online presence, is expanding to retail nationally.

via Modern Retail

This Cool Tools Recomendo reviews a graphic novel, Edison-style LED bulbs, a trope wiki, and more. via Cool Tools.

Pinterest is rolling out new commerce features, including a Shopping List that displays real-time pricing and shipping, to attract DTC brands. via Modern Retail.

Baymard Institute's new research study identifies over 1,370 usability issues from user testing of DTC websites and offers 413 design guidelines to improve user experience. via The source of this content is the Baymard Institute website.