2014

Learn how to transform a pumpkin into a festive beer keg for Halloween parties using simple tools and materials. via The source of this content is Mashable.

This article argues that marketers don't need to be data scientists, as analytics should be a tool rather than the end goal of marketing efforts. via The source of this content is Harvard Business Review.

A data scientist uses demographic data to create unique beer recipes for U.S. counties. via FlowingData

Seth Godin reflects on the tendency to expect hysteria from leaders during crises, noting that calm problem-solving is often more effective. via Seth's Blog.

A comedy video satirizes viral product hype with a fake device called "MyBook," featuring cameos from Joe Montana and MC Hammer. via Mashable.

Advertising Week sessions highlighted key strategies for marketing to millennials, including authenticity, social influencers, cause marketing, and event-based approaches. via Digiday.

Major retailers are setting up innovation labs to drive rapid R&D and stay competitive in the digital age. via Econsultancy.

Brian Dean provides an updated backlinking strategy for SEO, covering finding proven content topics, creating high-quality content, and employing effective outreach strategies. via @smartpassiveincome

PSFK offers an AI-powered dashboard called PSFK IQ that provides trends analysis, innovation research, and business intelligence across industries, with features like case studies, expert insights, and market data.

Steven Sinofsky of Learning by Shipping writes about the importance of software testing and how it has evolved. via Learning by Shipping

PSFK offers a comprehensive trends and innovation research platform for marketers, innovators, and retailers.

via PSFK.

Facebook launches Atlas, a new ad network that tracks users across websites and devices. via Mashable.