2014

This article offers tips and workarounds for common Google Analytics issues like sampling, traffic misattribution, and discrepancies in session numbers. via Econsultancy.

Learn about five unconventional ways to leverage Twitter ads, including recovering abandoned sales and boosting newsletter open rates. via Social Media Examiner

Learn how to transform a pumpkin into a festive beer keg for Halloween parties using simple tools and materials. via The source of this content is Mashable.

This article argues that marketers don't need to be data scientists, as analytics should be a tool rather than the end goal of marketing efforts. via The source of this content is Harvard Business Review.

A data scientist uses demographic data to create unique beer recipes for U.S. counties. via FlowingData

Seth Godin reflects on the tendency to expect hysteria from leaders during crises, noting that calm problem-solving is often more effective. via Seth's Blog.