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2015

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Under Armour is making moves to become a bigger tech company by acquiring fitness and nutrition-tracking apps. They are following a similar path to companies like Luxottica and Tag Heuer, who are partnering with or acquiring tech companies to enter the smartwatch and wearable tech market.

via @qz
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Coca-Cola's social campaign was intended to turn negative tweets into cute ASCII art, but backfired when Gawker used it to tweet lines from Hitler's "Mein Kampf." via Adweek.

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