Google's new Customer Match ad targeting allows advertisers to target customers through Google Search, YouTube, and Gmail using uploaded customer email lists. via Econsultancy.
2015
Francesco Marconi's career lessons suggest a shift in workplace values for millennial CEOs, emphasizing purpose, empathy, and disconnecting to connect. via The source of this content is Quartz.
Alamo Drafthouse is hosting a sleepaway camp for adults over Halloween weekend with screenings of classic horror films. via Consequence.
Macy’s flagship store in NYC opened “One Below” with interactive tech to attract millennial shoppers.
via IPG Media LabEveryday Carry is giving away a Weekender Travel Essentials prize package worth $580. via Everyday Carry.
Brands are partnering with Amazon to experiment with its Dash button technology for instant online ordering of consumer goods. via The source of this content is Digiday.
PSFK shared a case study about how the Metropolitan Water District of Southern California used a Pandora radio station to encourage water conservation. via PSFK
Google is launching a program to let brands target existing customers with ads across advertising programs, including Gmail, Search, and YouTube. via Digiday
This blog post explores how online advertising can be used as part of an inbound marketing strategy, highlighting less intrusive ad formats on platforms like Google, Facebook, Twitter, and LinkedIn.
via The source of this content is the HubSpot blog.Rumors are circulating that Google may be rebranding YouTube Music Key into a new subscription service that would provide ad-free videos with background playback.
via TNW
This article from September 21, 2015 rounds up the top tech news from that weekend. Topics covered include a chatbot winning a competition, malware in the Apple app store, and Amazon Web Services experiencing an outage.
Afrobeat pioneer Orlando Julius, known for his 1966 album "Super Afro Soul," is returning to the US for the first time in over a decade, and you can listen to his music and find tour dates in this article. via BrooklynVegan.
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