2015

This article provides a step-by-step guide on how to make sauerkraut at home using a simple mason jar method. via The Kitchn

A new report found that despite increased email volume in 2015, email open rates increased and inactive subscribers decreased.

via The source of this content is MarketingProfs.

Google's head of creative argues that data mined from social media is unreliable on its own and advocates for combining it with "intent and behavior" data, such as search history and online shopping activity.

via Digiday.

This 2015 article argues that even "fans" of struggling musicians hurt them by illegally downloading music instead of financially supporting their work.

via TNW.

This recipe for whole roasted cauliflower comes from chef Anthony Rose, owner of Toronto restaurant Fat Pasha. via VICE

This review from August 30, 2015 covers the beta version of Facebook's new virtual assistant, "M," which lives within Facebook Messenger. via TNW

This infographic details four ways businesses can use advertising to convince people to buy, despite shrinking attention spans and ad overload. via HubSpot.

This recipe from The Kitchn teaches you how to make a hearty and healthy brown rice bowl with lentils, caramelized onions, and a fried egg. via The Kitchn.

This 2015 Digiday article explores how luxury fashion house Chanel effectively utilizes high-quality content and frequent uploads to dominate YouTube within its industry. via Digiday.

Agency rituals and jargon are playfully decoded in a blog by MRY copywriter Sam Bartos to help newcomers to the ad industry. via @Digiday

An analysis of New York City transportation data shows that Uber usage is highest among high-income residents and those with convenient access to public transit. via FiveThirtyEight

This Digiday article recaps the top marketing news of the week, including Facebook hitting one billion users and the public feud between McDonald's and Burger King over the "McWhopper".

via Digiday.