2015

Instagram launched a new app called Boomerang that creates looping GIFs, and several brands quickly began using the app to create and share engaging content.

via Digiday

Nine agency millennials share their approaches to tweeting for both professional and personal purposes in this 2015 article. They detail how they use the platform for work-related tasks like social listening, getting feedback, and offer insights into their online personas. via Digiday.

How many real friends can one person really have? This article explores Dunbar's Number and the theory that there's a limit to the number of meaningful friendships a person can maintain. via Nautilus.

23andMe is again offering genetic health testing with FDA approval, focusing on ancestry and genetic effects on children. via Ars Technica.

JetBlue explores the downsides of being constantly plugged in with their 16-part video series encouraging people to unplug and take a vacation. via Digiday

Rachel Botsman, an expert on the collaborative economy, explores how online reputation systems, where users rate each other, impact behavior in her article, "The Changing Rules of Trust in the Digital Age." via The source of this content is Harvard Business Review.