2015

Macy’s flagship store in NYC opened “One Below” with interactive tech to attract millennial shoppers.

Everyday Carry is giving away a Weekender Travel Essentials prize package worth $580. via Everyday Carry.

Brands are partnering with Amazon to experiment with its Dash button technology for instant online ordering of consumer goods. via The source of this content is Digiday.

PSFK shared a case study about how the Metropolitan Water District of Southern California used a Pandora radio station to encourage water conservation. via PSFK

Google is launching a program to let brands target existing customers with ads across advertising programs, including Gmail, Search, and YouTube. via Digiday

This blog post explores how online advertising can be used as part of an inbound marketing strategy, highlighting less intrusive ad formats on platforms like Google, Facebook, Twitter, and LinkedIn.