2015

Grapeshot CEO John Snyder argues that the TV industry needs to embrace programmatic advertising and standardized measurement to survive. via Digiday

Data and technology are driving a shift in marketing toward programmatic advertising, creating a demand for professionals skilled in data analysis and advertising models. via The source of this content is MarketingProfs.

Consumer futurist William Higham discusses how consumer behavior is changing in response to technology and the importance for brands to adapt. via The source of this content is Econsultancy.

Urban Decay leverages social media for product launches but finds major success with its email newsletter boasting over a million subscribers. via Digiday.

PSFK is a trends and innovation case studies resource featuring articles and reports on industries and technologies. via PSFK.

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via VICE

Blair Braverman's summer experience working as a tour guide on a glacier is a 30-minute read published in The Atavist. via Longform

Bon Appétit gives the rundown of what to order at a Korean BBQ restaurant: a mix of beef & pork (marinated and unmarinated), kimchi jjigae or doenjang jjigae, plus drinks like Hite, OB, soju, and makgeolli.

Neil Cybart argues that comparing Google to Apple is complex due to their different approaches to user data and monetization. via TNW.

Richard Thaler discusses his book, "Misbehaving," and the rise of behavioral economics in this interview. via Quartz