2015

Xerox is undergoing its biggest-ever rebrand to highlight its business services, which now represent the largest part of its revenue. via Digiday

Instagram users rejoice! You can now post photos and videos in portrait and landscape mode.

John Sculley, former Apple CEO, has launched two new Android phones under the brand Obi Worldphone, targeting emerging markets. The phones run a custom version of Android and are priced at $129 and $199.

via @TheNextWeb

L’Oréal's "Makeup Genius" app uses augmented reality to let users virtually try on makeup and buy products. via IPG Media Lab.

This 2015 article highlights ten advertising agencies and details how they utilize Instagram in unique ways, including interviews with individuals at each agency to discuss their Instagram strategies. via Digiday.

Brands need to be relevant in real time. via Econsultancy