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2015

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Raju Malhotra, SVP of Products at Conversant, argues in a Digiday opinion piece that Data Management Platforms (DMPs) often fall short of their promise. He believes many DMPs function as glorified data warehouses with incomplete information that doesn't effectively tie back to individual consumers, resulting in a negative consumer experience

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Absolut Vodka has opened an "Internet of Things" lab in Stockholm to explore ways to connect its products to the internet. The lab will focus on product development, staff education and customer feedback for Absolut and other Pernod Ricard brands. via Digiday.

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