2015

Search Engine Watch gives a 4-step process for A/B testing ad copy in Google Ads to improve your click-through rate. via The source of this content is Search Engine Watch.

This article offers tips on securing an Airbnb discount, including communicating with hosts directly and framing requests reasonably. via Quartz

This blog post breaks down the field of neuromarketing into three types and examines each of them. via Mind Hacks

The Supreme Court ruled that same-sex marriage is a right in all 50 states, according to this ruling which overturned previous decisions. via Market Design

Avi Goldwerger of Integral Ad Science argues that ad tech is crucial for effective advertising, ensuring ads reach the right audience in the right context.

via The source of this content is Digiday.

Homebrew Finds shares a sale on a 5 cubic foot chest freezer and discusses its potential for use as a kegerator or fermentation chamber. The article also links to resources for kegerator conversion and other homebrewing topics.