2015

This glossary defines 57 common marketing analytics terms from platforms like HubSpot and Google Analytics, covering concepts like attribution models, bounce rates, and conversion types. via HubSpot

Career paths in marketing can be found in this guide which includes information about education, skills, and resources for resumes and cover letters.

Ever wondered how to make Oysters Rockefeller? This blog details a process using fresh oysters and a green sauce, baked until bubbly and crisp. http://food52.com/blog/12251-how-to-make-oysters-rockefeller-without-a-recipe.

Millions of Facebook users, especially in developing countries, don't realize Facebook is part of the larger internet ecosystem. This phenomenon is attributed to factors like Facebook's internet.org initiative and limited data plans.

Google's Penguin algorithm isn't a penalty but rather an assessment of the good-to-bad link ratio for websites. Recovering from a poor link ratio takes time, as it requires building real, editorially-given links.

Google's Keyword Planner tool can sometimes hide valuable keyword data, but using wildcards in Search Suggest might help uncover those hidden gems. via SparkToro

Social Media Examiner interviewed Seth Godin on his thoughts about book marketing, blogging, and podcasts.

Twitter and Google partnered in February 2015 to make tweets searchable on Google immediately after posting. via The Next Web

A comprehensive list offering 26 websites with free stock photos for personal and commercial use, including details on licensing and features. via HubSpot

Social Media Examiner announced the top 10 social media blogs of 2015 based on criteria such as content quality and reader involvement. The winners include Buffer Social, Grow, Jon Loomer, Convince & Convert, and more. via @SocialMediaExaminer

Under Armour is making moves to become a bigger tech company by acquiring fitness and nutrition-tracking apps. They are following a similar path to companies like Luxottica and Tag Heuer, who are partnering with or acquiring tech companies to enter the smartwatch and wearable tech market.

This article lays out a four-year plan for starting your own tech company, encouraging aspiring tech entrepreneurs to be patient, persistent, and generous throughout the process. via The source of this content is Quartz.