2015

This article explores what influencers are and how to find them for marketing, emphasizing the importance of choosing influencers who align with your target market. via The source of this content is Econsultancy.

Live-streaming apps like Periscope & Meerkat saw initial popularity, but marketers wonder if they're still worthwhile now that usage has declined. Read more on marketing with live-streaming apps here. via Econsultancy.

Apple and Google are battling to see who can provide the most relevant information to users, with Google leveraging Google Now and Apple focusing on the Apple Watch. via The Next Web

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via VICE

Used whiskey barrels are being sold as staves to add bourbon flavor to homebrew. via Homebrew Finds

Grapeshot CEO John Snyder argues that the TV industry needs to embrace programmatic advertising and standardized measurement to survive. via Digiday