2016

Astrophysicists discuss the implications of the first direct observation of gravitational waves, marking the beginning of gravitational wave astronomy. via FiveThirtyEight.

Twitter is rolling out a new button that makes it easier for brands to initiate direct messages with customers for private information.

via Digiday

Microsoft showed off its breathtaking demo, but consumers will have to wait a while to get their hands on one. via @recode

Shopify launched an iOS keyboard app that lets merchants share product information directly within social media. via IPG Media Lab

Dark social, or social sharing that can't be accurately tracked, makes it difficult to fully understand website traffic sources. via Econsultancy.

Digital publishers are under pressure to inflate their audience numbers, but media buyers are wising up to these tactics and demanding greater transparency.

via Digiday