2016

J.K. Rowling is releasing three new e-book shorts about the secret history of Hogwarts on Pottermore on September 6th. via WIRED.

A Harvard Business Review article challenges the stereotype of millennials as lazy, suggesting they are actually workaholics changing how Americans vacation. via The source of this content is Harvard Business Review.

This Digiday article argues relying solely on click-through rates to understand digital ad creative effectiveness is an outdated approach and that fractional attribution models offer a more accurate picture of performance.

Brands can pay $1-2 per device to have their apps pre-installed on new Verizon Android phones. via IPG Media Lab.

PSFK, a trends and innovation research resource, reports that Airbnb is testing travel guides. via PSFK

Ogilvy Labs closes as agencies grapple with integrating innovation into their business practices. via The Drum.

Five must-visit design exhibitions happening around the world during Fall 2016. via Luxuo.

P&G found that wider reach was more effective for their products than targeted Facebook ads, signaling a potential shift in advertising strategies. via Econsultancy

Bon Iver, fronted by Justin Vernon, will release their third album, *22, A Million*, on September 30th. The first two tracks are available to listen to now. via Consequence

Netflix's "The Get Down" debuted its first six episodes, and you can stream most of the official soundtrack on Apple Music.

Facebook is releasing three new metrics for video publishers within Page Insights and Video Library, including audience demographics for any kind of video posted to Facebook. via SEJ

The New York Times is acquiring Fake Love, an agency focused on experiential marketing, virtual reality, and augmented reality. via Digiday