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2016

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2016ReadingWriting

Building an audience in creative fields provides a safety net during industry shifts, according to this Behance blog post. Creatives are encouraged to share their work and build a community.

via Behance.
2016WorkingTooling

Ad tech companies are developing technologies to track metrics like downloads, shares, and sentiment analysis of emojis to measure their effectiveness in digital marketing campaigns. via Digiday

2016WorkingTooling

Four lesser-known subreddits are suggested for marketers to follow: r/adops, r/fellowkids, r/hailcorporate, and r/TIFU. The author suggests these subreddits offer insights into ad operations, marketing mishaps, consumer sentiment towards advertising, and storytelling techniques.

via Digiday.
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