Dyson spent four years and $71 million developing a new hair dryer, the Supersonic, that claims to dry hair faster without extreme heat. via TechCrunch.
2016
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A 2016 article argues that ad tech needs to adapt to vertical video ads or risk losing the market to social media platforms like Facebook and Snapchat. via The source of this content is Digiday.
A study by Markerly found that Instagram influencers with 10,000-100,000 followers see the highest engagement on paid posts.
via IPG Media LabGoogle's OnHub router now supports IFTTT, enabling smart home features. via Ars Technica
Creative Review's blog post details the design process behind the new harp icon for Guinness.
via @CreativeReviewSubscribe to Newsletter
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